I’m a marketing strategist and cultural connector who builds the bridge between brands, talent, creators, and the audiences shaping culture.

With 7+ years of experience across beauty, fashion, lifestyle, entertainment, and culture, I specialize in turning business objectives into culturally relevant strategies that people actually want to engage with. From creator partnerships and talent strategy to experiential programming and social-first campaigns, I bring a 360° perspective across strategy, storytelling, partnerships, and execution.

My work sits at the intersection of culture and commerce—identifying the right voices, moments, and ideas to make brands feel relevant without forcing their way into the conversation. I’m driven by the belief that the strongest marketing doesn’t just capture attention; it creates a reason for people to care.

I’ve developed and executed programs for brands including L’Oréal Paris, Target, Sephora, Verizon, Nike, and HBO Max, partnering across creative, marketing, talent, agency, and analytics teams to bring ambitious ideas to life.

I am a human lightbulb lighting the path between the right people, right ideas at the right cultural moment and converting all of those variables into impact.